David Smorgon OAM

David Smorgon OAM

David spent 25 years as an executive and director with Smorgon Consolidated Industries, followed by 16 years as the chairman of the Western Bulldogs AFL Club. David is an outstanding speaker who can speak on almost any topic.

David Smorgon is a highly successful and respected businessman whose skills have seen him rise to the heights of the business and sports management worlds. After training as a lawyer, he spent 25 years as an executive and director with Smorgon Consolidated Industries, followed by 16 years as the chairman of the Western Bulldogs AFL Club, the second longest-serving president in AFL history. He was awarded the Medal of the Order of Australia in 2000 for his contribution to health, social welfare and education, as well as his service to the Western Bulldogs. He currently runs a business, equity and property enterprise called Generation Investments with his three sons, as well as his own training business, PointMade. For six years, he chaired Family Business Australia, providing advice, assistance and lobbying. David’s talks have been described as motivating, empowering and inspiring as he shares his experiences from the business and sporting worlds.

Key Points

  • David Smorgon epitomises corporate success – from years experience as senior executive and director of the billion-dollar family business “Smorgon Consolidated Industries”, to founding a business, equity and property enterprise with his three sons, as well as his own business venture Point Made
  • When the Smorgon empire was "broken up" it was valued in excess of $1.2 Billion dollars
  • It was this astute business acumen that propelled David into the public eye as one of the longest-serving presidents in the AFL. 
  • He has been honoured with an Order of Australia award for his admirable contributions to community and his expertise in family business led to a six-year appointment with Family Business Australia
  • He is a refreshingly honest speaker who consistently receives stellar reviews


David Smorgon’s journey includes a myriad of life experiences…from early days as a lawyer and a gruelling three-year apprenticeship in the abattoirs, to growing a $1 billion family business, steering a battling AFL club to survival and enduring personal tragedy.

There is arguably no one better equipped to talk about business, success, adversity, teamwork and resilience.

Although a trained lawyer, David joined the family business at the age of 23. David advanced to be a senior executive at Smorgon Consolidated Industries - the large family business that spanned meat, paper, glass, plastics and steel industries.

When Smorgon Consolidated Industries was sold off in 1995 in a staged divestment it ended a 70-year family history and marked one of the lowest points of David’s life. He and others fought to save the family business and were bitterly disappointed when their efforts failed.

When the Western Bulldogs offered David the presidency in 1996, it presented a new opportunity and challenge and David quickly cemented his reputation as a force in the business and sporting worlds.

As one of the smaller teams in the AFL competition, David steered the Bulldogs through constant battles of survival in the cut-throat world of AFL, where business perspective and professionalism are paramount. David stepped down as President in December 2012, ending a 16 year reign.

In 1996 David and his three sons established Generation Investments focusing on business opportunities, equity and property investments.

His most recent business venture is PointMade, where he assists senior executives to professionalise their pitch and speaking skills. Drawing on his own business acumen and astuteness, he enjoys imparting his own rules for success to inspire others.

Testament to his wealth of experience in family business, which taught him the importance of consultation and transparency, David was named the inaugural chairman of Family Business Australia in 1997, a position he held for six years.

He was awarded the Medal of the Order of Australia in 2000 for his service to the Western Bulldogs and community contributions through education, social welfare and health.

In 2013, David accepted the role of Patron for SportsConnect, an organisation connecting business and sport.

As a speaker David is refreshingly honest, touching on his own successes and failures whilst imparting a wealth of knowledge. As such he has attracted stellar reviews and testimonials consistently over 15 years.

A well-known and respected businessman, David Smorgon epitomises corporate success as well as exceptional community leadership, embodying the values of family and work ethic.

Presentation Topics
  • Rules of Success
  • Developing a Winning Culture
  • Leadership Team Building
  • Overcoming Odds
  • Family Business
  • Family Succession Planning

“Your address to the Australia day Breakfast in Queens Hall last Tuesday was regarded by everyone present as the most impressive in recent memory”.
Australian Unity

“Thankyou for your great contribution to the program launch. The distributors feedback was excellent with your address clearly hitting the right spot”
Bonlac Foods

“David was given the highest possible rating”
Victorian Commercial Teachers Association

“David gave a highly motivational and inspirational presentation which set the scene for our Leadership Workshop”

“Our client was extremely impressed with David’s presentation”
Current Events

“Comments from clients included “Inspirational, Excellent, Motivational”
Oliver Harkness Promotions

“The Feedback has been overwhelming”
Business Breakfasts, Rotary Australia

“We have had nothing but great feedback from those who attended your inspirational presentation last Wednesday”
Occupational Services

“Your presentation was both outstanding and inspirational”
Monash Business Club
“I’m writing to thank you again for your stimulating talk at our Board of Directors Christmas Cocktail function.”
Tim Ward, CEO, Hitachi Data Systems

“Excellent.  Mr Smorgon covered many relevant areas.  He was very interesting and maintained the interest of audience throughout his presentation.”
ANZ Bank

“Excellent.  Credibility, Integrity, Track record and a personable delivery.  He was the major draw card for our conference.”
Farm Management 500

“Excellent.  David had the audience captivated.  His talk on family businesses was very relevant to our target market, and his willingness to answer questions particularly about the Bulldogs was excellent.”
City Of Whittlesea

As discussed you had a considerable impact on our Senior Management Team and you were referenced by most presenters across the forum.  It was a great story told with passion and compassion. 
I am very happy for you to refer to your interaction with Xstrata coal and Iron Ore.

General Manager - Human Resources, Xstrata Coal

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